The Marketing & Sales Summit is proud to be streaming live content for the third year in a row. You can watch a number of tremendous keynote presentations on ISA Interchange's Livestream channel. We hope you'll take advantage of this opportunity to get a small sample of the valuable content offered by the M&SS every year.
Note: All times listed are U.S. CDT (UTC/GMT -5 hours)
7:30pm - 8:30pm: Sales and Marketing on the Front Lines
Julie Fraser, Principal Analyst at Cambashi, will present Sales and Marketing on the Front Lines: Understanding and Delivering All that the Customer Values. In today’s connected and ultra-competitive environment, you need to understand not just what the customers want to buy, but how and why. Customer 2.0 communicates, collects information, evaluates offerings and disseminates information differently and rapidly – and they are shopping for business outcomes, not always features and specifications.
8:15am - 9:45am: The Challenges of Being First to Market
Peter Martin, Ph.D., Vice President and Invensys Fellow at Invensys Operations Management, will present The Trials and Tribulations of Creating a New Market Space – The ECS Story. Dr. Martin will share the journey that Invensys took for the launch of InFusion ECS from a sales and marketing perspective. He will expose the challenges, barriers and pitfalls and Invensys’ ongoing diligence and their continued persistence to overcome them and to thrive in a difficult industrial automation marketplace.
12:15pm - 1:00pm: Sales & Automation Panel Discussion
The lunch plenary will include a panel of experts in sales automation professionals who will discuss the latest technology trends in selling to Customer 2.0.
4:30pm - 5:45pm: Fireside Chat With Dick Morley
Join us for what will no doubt be a fascinating discussion with the father of the PLC; the indomitable Dick Morley. We don't know exactly what he's going to talk about (he likes to make us sweat), but we know it will be fascinating!