In today’s digital age, new technologies like artificial intelligence (AI), machine learning (ML), augmented reality/virtual reality (AR/VR), blockchain, IoT, 3D printing, and automation have transformed the product lifecycle immensely and changed consumer behavior drastically, irrespective of any specific industry or sector.
In this article, we will talk about the fundamentals and challenges of AR and its varied industry applications, specifically in the manufacturing sector.
In general, augmented reality (AR) can be defined as one or more forms of immersive, sensory user experiences that integrate real-world environments and computer-generated information.
Virtual reality (VR) takes users into a virtual, fully artificial world using headset wearable devices. It enables users to interact with a computer-simulated, 360-degree-view reality.
The most common applications of VR are in the gaming and entertainment industry, such as car/bike racing games and simulations, war zone games and simulations, sports, jungle safari games and simulations, and 5D/7D animated cinema.
Augmented reality (AR) gives an immersive user experience when computer-generated virtual objects are overlaid onto real world environments with the help of mobile phones, tablets, and smart glasses through the device camera.
The most common applications of AR are in retail, e-commerce, education, and the media and entertainment industry, offering exceptional user experiences for buying products online, interactive learning, and increased viewership, respectively.
Mixed reality (MR) is an advanced version of augmented reality, blending real and virtual worlds and allowing them to interact with each other in real time.
The most common applications of MR are in medical science for assisting in advanced surgery, forensics, and postmortems.
Image source: Forbes
AR can be experienced via wearable smart glasses, or a mobile phone or tablet with a camera. The device may use AI, ML, Internet of Things (IoT) technology, data analytics, and computer-generated virtual objects to assist users in performing complex tasks and getting real-time insights for informed decision-making.
The application of AR in conjunction with IoT and AI has enabled new possibilities in product development, manufacturing, machine maintenance, logistics, and customer support.
AR product development faces a lot of challenges in realizing its full potential. Adoption of AR can accelerate with the advancement of these technologies:
Image source: Facebook
For example, Facebook and Bosch have collaborated to develop smart glasses for the masses, similar to wearable smart watches, which may revolutionize the consumer electronics industry.
This article is a product of the International Society of Automation (ISA) Smart Manufacturing & IIoT Division.