I never thought that I’d be comparing toilet-roll purchasing habits with cybersecurity risk management, but here I am in the midst of the COVID-19 pandemic seeing some interesting parallels. As an industrial automation consultant and subject-matter expert for the International Society of Automation (ISA), I travel the world talking to organizations about managing their cybersecurity risk. Common themes have emerged. I realize that both COVID-19 and industrial cybersecurity discussions provoke similar reactions—and behind both is the psychology of how people interpret and respond to risk. Here are some examples:
Psychologist Paul Slovic’s review article, “Perception of risk,” published in Science in 1987, gives some insight into why this happens. Slovic’s analysis compared the difference in perception of the risks of nuclear energy versus driving automobiles. He concluded that because there are so many automobile accidents, the risk is knowable. There is also a limited media coverage of automobile accidents, with no speculation of unknown events. Unlike automobile accidents, nuclear energy represents an unknown risk with a relative lack of data. Nuclear accidents get widespread media coverage resulting in speculation about future possible disasters. The result is that the lower risk scenario (nuclear energy) induces more fear than a higher risk activity (driving an automobile).
In the toilet paper versus community spread scenarios, the fear of running out of toilet paper is knowable, whereas there is still much uncertainty about the likelihood of contracting COVID-19, so once again people are failing to accurately measure risk. But the more you know about your risk, the less there is to fear.
Learn how ISA creates experts who understand cybersecurity risks. Browse ISA’s Cybersecurity Resources Collection to find standards, educational materials, and products that fit your organization’s needs.
This article was originally published in the March/April issue of InTech Magazine under the title “From COVID-19 to Cybersecurity: A Tale of Toilet Paper and Risk.”
Steve Mustard is an independent automation consultant and the 2021 ISA president-elect.